Purposes of Social Media Usage by FPT University Students

Abstract

As an advanced education institution, FPT University is a learning environment with various internal organizations that constantly develop beneficial activities for students. Therefore, under maximizing social networks, all system operations are communicated via social networks to reach the appropriate students. Students may access school activities through social networks, but when social networks are accompanied by an improper communication campaign and materials are difficult to obtain, the campaign will be ineffective, and the social network application will fail to achieve its goals. Since the authors of this paper recognized the issue, we conducted a study on FPT University students’ purposes of using social media so as to propose recommendations to improve access to social networks for students and communication between the university and the students. The researchers used a quantitative research method through a survey form that was distributed offline and online to FPT University students in Ho Chi Minh City. Results of the study have shown that all the respondents use social media networks and most of them use them daily. Their uses of these social network are for academic reasons, entertainment, information search, and maintaining relationships. Entertainment was the most commonly selected reason.